What will be the attributes of a typical human being in 2030? With digital progressing at such a rapid rate, the impact on social, economic, lifestyle, health and other aspects of human beings is evolving to. The Institute for Business Advancement has launched a research project to investigate the lifestyles, opportunities, challenges, desires, needs and circumstances of people in 2030. This extensive project requires the understanding of several different disciplines, a look into how digital and other technological advancement will transform advancement in key areas such social, medical, retail, employment, political and workplace advancement, for example. The project brings together strategic and innovative thinkers, as well as subject matter experts, to create a profile or group of profiles of the typical human-being in 2030. Through this understanding of human-beings, businesses (and indeed other organisations), can align their road-map to fit their audience early. In doing so, they can align their business, services and products, and the marketing, communication and delivery of their products and services, to fit the needs of their audience.
The IBA finances it's research projects through corporate and government sponsorship. We support business advancement through the sponsorship of critical projects such as this. Are you interested in being a sponsor for this large and exciting project? Want to gain access to the results of this confidential research? Need strategic advice and innovative ideas on how to apply that research to your business? Please contact us to find out more about sponsoring this, or your own project idea.